Brand Story

“大宛”源于古代丝绸之路上的文明国度,以盛产汗血宝马而闻名,象征远行、承载与持续前行的力量。我们以此为名,延续“行远致深”的精神,从文化语境与材料研究出发,构建具有长期生命力的品牌与空间体系。

“Dayuan” takes its name from an ancient Silk Road kingdom famed for its Ferghana horses, symbolizing exploration, endurance, and progress. Embracing the spirit of “Journey Far, Explore Deep,” we draw on cultural heritage and material research to create enduring brand identities and spatial experiences.

We Are Dayuan

我们以“创造持续的影响力”为核心理念,聚焦品牌在时间维度上的长期价值建构,通过策展式策略与材料创新,打造兼具叙事力与体验感的空间与品牌系统,使设计在不同周期中持续生长并保持影响力。

作为立足上海的商业设计事务所,大宛持续探索中西设计语言的融合,在国际语境中呈现中国文化的当代表达。业务涵盖商业设计、城市更新、公共空间、艺术装置、商业策展、企业总部空间、品牌系统设计及可持续材料研究,致力于成为连接文化、商业与空间体验的复合型设计与研究团队。

Guided by the philosophy of “Creating Lasting Impact,” we focus on building long-term brand value. Through curatorial strategies and material innovation, we create spatial and brand systems that combine narrative and experience, allowing design to grow and remain influential over time. Based in Shanghai, DAYUAN explores the integration of Chinese and Western design languages. Our practice spans commercial design, urban regeneration, public spaces, art installations, commercial exhibitions, corporate headquarters, brand systems, and sustainable materials research, connecting culture, commerce, and spatial experience.

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